Privacy Policy
Effective Date: October 1, 2026 • Last Updated: October 13, 2026
Jack Flooring & Construction ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. This policy is compliant with Google Ads, Google Analytics Advertising Features, and applicable state and federal privacy laws including the California Consumer Privacy Act (CCPA).
1. Information We Collect
We may collect the following categories of information:
- Contact Information: Name, phone number, and email address submitted when contacting us or requesting a quote.
- Usage & Device Data: IP address, browser type, operating system, pages visited, time on site, referring URLs, and device identifiers — collected automatically via cookies and tracking technologies.
- Location Data: General geographic location derived from your IP address to provide relevant local service information.
- Advertising & Interaction Data: Ad clicks, impressions, and conversion events tracked through Google Ads and Google Analytics to measure the effectiveness of our advertising campaigns.
2. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies on our website. Cookies are small data files stored on your browser. We use the following types:
- Essential Cookies: Necessary for the website to function properly.
- Analytics Cookies: Used by Google Analytics to collect anonymous data about how visitors interact with our site (pages visited, session length, traffic sources).
- Advertising Cookies: Used by Google Ads and DoubleClick to serve relevant advertisements, track ad performance, and enable remarketing. These cookies may track your browsing activity across websites.
- Remarketing Cookies: Allow us to show targeted ads to users who have previously visited our website as they browse other sites across the Google Display Network.
You can control or disable cookies through your browser settings. Note that disabling cookies may affect website functionality. To opt out of personalized advertising, visit Google's Ad Settings.
3. Google Advertising & Third-Party Ad Services
We use Google Ads to advertise our flooring and construction services online. As part of this, we disclose the following:
- Google Ads: We run paid search and display advertising through Google Ads. Google uses cookies to track conversions (e.g., when a visitor calls us or fills out a contact form after clicking an ad).
- Google Display Network & DoubleClick: Third-party vendors, including Google, use cookies to serve our ads on websites across the internet based on users' prior visits to our site.
- Remarketing / Retargeting: We use Google's remarketing features to show ads to users who have previously visited our website. Google uses cookies stored on your browser to serve these ads.
- Google Analytics Advertising Features: We have enabled Google Analytics Advertising Features including Remarketing, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. This allows us to understand our audience better and improve our advertising.
- Conversion Tracking: We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. A cookie is placed on your computer when you click one of our ads.
Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet. For more information, review Google's Privacy Policy and Google's Advertising Policies.
4. How to Opt Out of Personalized Advertising
You have several options to opt out of personalized (interest-based) advertising:
- Google Ad Settings: Visit adssettings.google.com to manage or opt out of Google's personalized ads.
- Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on to prevent data collection by Google Analytics.
- Network Advertising Initiative (NAI): Visit networkadvertising.org/choices to opt out of interest-based advertising from NAI member companies.
- Digital Advertising Alliance (DAA): Visit aboutads.info/choices to opt out of participating companies' targeted advertising.
- Browser Settings: You can disable cookies through your browser preferences. Visit your browser's help section for instructions.
5. How We Use Your Information
We use collected information to:
- Respond to service inquiries, schedule consultations, and deliver requested services.
- Improve our website, content, and user experience.
- Measure and optimize our Google Ads advertising campaigns.
- Build remarketing audiences for targeted advertising.
- Analyze website traffic and user behavior through Google Analytics.
- Comply with applicable legal obligations.
6. Third-Party Services on This Website
Our website integrates the following third-party services, each governed by their own privacy policies:
7. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties for their own marketing purposes. We may share information in the following limited circumstances:
- With service providers (such as Google) who assist us in operating our website and advertising campaigns, subject to confidentiality agreements.
- When required by law, regulation, or legal process.
- To protect the rights, property, or safety of Jack Flooring & Construction, our customers, or others.
8. California Consumer Privacy Act (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you.
- Right to Delete: You may request deletion of personal data we have collected, subject to certain exceptions.
- Right to Opt Out: You have the right to opt out of the sale of your personal information. We do not sell personal information.
- Right to Non-Discrimination: You will not be discriminated against for exercising your CCPA rights.
To exercise your CCPA rights, contact us at seoseomag@gmail.com or call (860) 518-8742.
9. Children's Privacy (COPPA)
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information promptly.
10. Data Security
We implement commercially reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
11. Data Retention
We retain personal information only as long as necessary for the purposes described in this policy or as required by law. Contact information submitted through our website is retained for the duration of our business relationship and for a reasonable period thereafter.
12. Changes to This Policy
We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. Changes will be posted on this page with an updated effective date. Your continued use of our website after such changes constitutes your acceptance of the revised policy.
13. Contact Us
For questions, concerns, or requests regarding this Privacy Policy, please contact:
Jack Flooring & Construction
212 Curtis Street, New Britain, CT 06053
Phone: (860) 518-8742
Email: seoseomag@gmail.com
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